Dacia sold a total of 345,432 vehicles (PCs+LCVs) in H1 2023.
Dacia Sandero sales rose 24% year on year to 138,978 vehicles. Sandero has been Europe’s best-selling car among retail customers since 2017.
Dacia Duster sales grew 13% compared to H1 2022, reaching 111,891 units, and this model has kept its position on the podium for SUV sales to retail customers in Europe.
The 50,569 Dacia Jogger vehicles sold in H1 2023 have pushed the total to over 100,000 units since the model launched. The hybrid powertrain continues to thrive and still accounts for over 1 in 4 customer orders.
Buoyant Performance in all Large European Markets
Dacia’s sales rose 29.5% in the European PC market, which grew 17.5% overall. Dacia’s share, 4.5%, increased 0.4 points from H1 2022 to H1 2023.
In its longest-standing core segment – retail customers –, Dacia has solidified its position on the European podium: it has climbed to 2nd place for the first time and grown its market share to 8.4%. Previously, Dacia had increased its share of PC sales to retail customers in Europe to 7.6%, a record at the time, in the full year of 2022.
Dacia Pushes Ahead with its Growth and Strategic Drive
Dacia continued to roll out its strategy and build the sales momentum behind its 4 main models in H1 2023. They now feature the new Extreme trim level, which embodies the brand’s Outdoor values and is already an unqualified success, with orders exceeding 45,000 units in only a few months.
This solidifies that customers are extremely keen on the brand’s new positioning.
Dacia is now taking this outdoor universe to new heights with the: recently announced plans to race in the World Rally-Raid Championship with prototypes racing with synthetic fuel supplied by Aramco. The highlight will be the Dakar Rally in 2025.
Dacia is also becoming premier partner of the UTMB® World Series and title partner on the Dacia UTMB® Mont-Blanc.