About Kind's
An overview of our activity over the decades

Our Company

With over 90 years’ experience, Auto Sales Limited is the only authorised distributor of Mercedes-Benz, Renault, smart, Dacia, Fuso, Michelin, Riken and BFGoodrich, in Malta.

Our Heritage



With the importation of Buicks, Chevrolets, Austin and Willys to Malta, Auto Sale Company is born.

Our Experience

Auto Sales Co was unofficially founded in 1929, when the company began importing American cars such as Buicks and Chevrolets, as well as Austins and Willys. Following the end of World War II and in light of the steady growth of the automotive industry at the time, the company made contact with Renault of France to import Renault to Malta, which was followed by a deal with Daimler AG of Germany.

The company was formally registered as Auto Sales Co Limited in 1963 and, 16 years later, Auto Sales Limited moved from its premises in Gzira, which it had used since 1953, to its new complex, which remains the Auto Sales Limited headquarters to this day.

Today, the company is managed by Ms Theresa Testaferrata Moroni Viani, Ms Karen Sammut and Ms Lynn Vincenti Kind the daughters of the late Mr Richard Vincenti Kind assisted by Mr Mario Xuereb as Director and Mr Mark Testaferrata Moroni Viani as General Manager.


From in-store assistance to after-sales services, our professional team of experts is there to help, every step of the way.

Our Team

Mr. Mario Xuereb


Ms. Theresa Testaferrata Moroni Viani


Ms. Karen Sammut


Ms. Lynn Kind


Mr. Mark Testaferrata Moroni Viani

General Manager

Ms. Victoria Abela

Sales Manager

Mr. Antoine Vella

Spare Parts Manager

Mr. Stephen Grech

Assistant General Manager

Ms. Marcela Tunariu

Marketing Manager

Mr. Ian Sant

Senior Sales Consultant Mercedes-Benz, Smart, Fuso

Service Manager

Ms. Louise Bellina

Human Resources Executive

Ms. Charmaine Micallef

PA to the Chief Financial Officer